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News & MediaGadoua Agency Sold to Force financière Excel

June 7, 2010

Life and Health Insurance of AXA completes the transformation of its distribution network

Montreal, June 7, 2010 – AXA Canada announced today that it has sold its interests in Agence Gilles Gadoua (Gadoua) to Force financière Excel, a major business partner, effective June 1st, 2010.

This transaction completes our strategy to transform our distribution network, which was initiated in 2005. This new positioning allows AXA to focus on its mission as an insurer and to reinforce partnerships with a major business affiliate; a winning formula that will further enable AXA to meet its growth and profitability objectives.

The agreement with Force financière Excel will provide Gadoua’s advisors with the invaluable support of one of the best financial services firms in Quebec, and nurture its ongoing privileged business relationship with AXA. Over the next few months, AXA and Force financière Excel will do their utmost to streamline the transition process by keeping administrative and operational changes to a minimum.

AXA wishes Force financière Excel the best of success with the confidence that Gadoua’s advisors will see this process as another great reason for their trust and patronage.

About AXA

Present across Canada, AXA offers a complete line of Property/Casualty and Life and Health Insurance products to its clients through its 2,300 employees and some 4,000 brokers and advisors. In 2009, AXA had revenues of C$2.05 billion and a net profit of C$137.6 million. AXA in Canada is a member of the AXA Group, a world leader in Financial Protection, operating mainly in Western Europe, North America and the Asia/Pacific region. Around the world, 80 million clients place their trust in AXA.

Lydia Saint-Germain
Communication Consultant, Life and Health Insurance
AXA Assurances
lydia.saint-germain@axa-assurances.ca
514 282-6817, poste 4505

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AXA Facts

AXA is the 1st insurance brand in the world, according to Interbrand

Over 2,500 employees in Canada

The AXA Group is the 1st insurance company among the world’s top 500 companies, according to Fortune 500-2010

AXA has over 214,000 employees worldwide

Nearly 20,000 volunteers with the AXA Hearts in Action program worldwide

$224.5 million in earnings in Canada

$1.4 billion in equity in Canada in Canada

The AXA Group is present in 61 countries

2.15 billion direct premiums issued in Canada

AXA is the world largest insurer in term of net premiums written, according to the rating agency AM Best

4,000 brokers and advisors In Canada

$5.8 billion in assets in Canada

AXA is the 1st insurance company in Quebec for businesses in Québec

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