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News & MediaAXA’s new ad campaign
The best of both worlds!
April 6, 2011
Montreal, April 6, 2011 – This spring, thousands of consumers are being offered “The best of both worlds”: AXA and its brokers! Through its new ad campaign combining television, the Web and billboards, AXA is reaching not only TV viewers, but net surfers and motorists as well.
“With this new ad offensive, we want to show consumers how easy and practical it is to buy auto insurance online at our AXA.ca site, while benefiting from the expertise and personalized service of a broker, when needed. It’s truly the best of both worlds,” says Richard Taschereau, Senior Vice President, Sales, Marketing and External Communications.
AXA’s ads include two 30-second spots, each aired by several general and specialty networks during prime time broadcasts among others.
AXA.ca : fast, easy and economical
AXA’s online offer is simple and offers a wealth of advantages, as well as savings thanks to the $100 welcome gift for new clients.
“It’s so simple that we have designed an ad with the action taking place right on AXA’s Web site. The message shows just how quick it is to get a quote and buy auto insurance online,” adds Richard Taschereau.
AXA and its brokers: a winning combination
Together with its brokerage network, AXA has developed an offer enabling it to combine the advantages of the Web with the high standards of client service offered by its brokers. This is precisely the message that comes across in the 2011 edition of its ad campaign.
About AXA
AXA Assurances is a subsidiary of AXA Canada. Present across Canada, AXA offers a complete line of property/casualty and life and health insurance products to its clients through its 2,300 employees and some 4,000 brokers and advisors. In 2009, AXA had revenues of C$2.05 billion and a net profit of C$137.6 million. AXA in Canada is a member of the AXA Group, a world leader in financial protection operating mainly in Western Europe, North America and the Asia/Pacific region. Around the world, 96 million clients place their trust in AXA.
Source:
Anne Pedicelli
Manager, External Communications, Property/Casualty Insurance
AXA Assurances
514 282-6817, ext. 4338
anne.pedicelli@axa-assurances.ca