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April 6, 2011
Montreal, April 6, 2011 – This spring, thousands of consumers are being offered “The best of both worlds”: AXA and its brokers! Through its new ad campaign combining television, the Web and billboards, AXA is reaching not only TV viewers, but net surfers and motorists as well.
“With this new ad offensive, we want to show consumers how easy and practical it is to buy auto insurance online at our AXA.ca site, while benefiting from the expertise and personalized service of a broker, when needed. It’s truly the best of both worlds,” says Richard Taschereau, Senior Vice President, Sales, Marketing and External Communications.
AXA’s ads include two 30-second spots, each aired by several general and specialty networks during prime time broadcasts among others.
AXA’s online offer is simple and offers a wealth of advantages, as well as savings thanks to the $100 welcome gift for new clients.
“It’s so simple that we have designed an ad with the action taking place right on AXA’s Web site. The message shows just how quick it is to get a quote and buy auto insurance online,” adds Richard Taschereau.
Together with its brokerage network, AXA has developed an offer enabling it to combine the advantages of the Web with the high standards of client service offered by its brokers. This is precisely the message that comes across in the 2011 edition of its ad campaign.
AXA Assurances is a subsidiary of AXA Canada. Present across Canada, AXA offers a complete line of property/casualty and life and health insurance products to its clients through its 2,300 employees and some 4,000 brokers and advisors. In 2009, AXA had revenues of C$2.05 billion and a net profit of C$137.6 million. AXA in Canada is a member of the AXA Group, a world leader in financial protection operating mainly in Western Europe, North America and the Asia/Pacific region. Around the world, 96 million clients place their trust in AXA.
Manager, External Communications, Property/Casualty Insurance
514 282-6817, ext. 4338
Over 2,500 employees in Canada
AXA has over 214,000 employees worldwide
2.15 billion direct premiums issued in Canada
AXA is the 1st insurance brand in the world, according to Interbrand
AXA is the world largest insurer in term of net premiums written, according to the rating agency AM Best
$224.5 million in earnings in Canada
4,000 brokers and advisors In Canada
The AXA Group is present in 61 countries
Nearly 20,000 volunteers with the AXA Hearts in Action program worldwide
The AXA Group is the 1st insurance company among the world’s top 500 companies, according to Fortune 500-2010
$1.4 billion in equity in Canada in Canada
$5.8 billion in assets in Canada
AXA is the 1st insurance company in Quebec for businesses in Québec